The Program & Sponsorship
One premium program. Total ownership.
Why sponsor
The benefit to your brand.
Premium, exclusive ownership
100% share of voice across the Resource Center — credible association with trusted education, not advertising.
Unmatched, engaged reach
30MM annual visitors, 2.4MM+ email subscribers, and 3MM+ social followers across the #1 destination for a healthier Black America.
Proven to move behavior
BlackDoctor's audience credits the platform with helping them make real health decisions — including getting vaccinated.
Digital + in the community
Editorial, expert video, polling, and church-based events with Choose Healthy Life and the Cobb Institute.
Actionable audience insight
Custom polling and surveys deliver first-party signal on concerns, questions, and intent around vaccination.
Cultural credibility & trust
Content built with and for the Black community — the difference between being seen and being believed.
The reach you gain
30MM
Unique visitors per year
2.4MM+
Email subscribers
3MM+
Social media followers
20 yrs
A trusted resource for a healthier Black America
What's included
The Vaccine Resource Center elements.
Exclusive Editorial — Vaccine Resource Center
A premium ownership opportunity: a trusted, scalable platform delivering culturally relevant education on vaccines and preventative care, combining expert insight, patient education, and community storytelling.
- 100% share of voice across all spotlight content
- 5–10 pieces of content, with additions throughout the year
- Aligned, credible placement amid trusted health content
Video — Expert Explains
An expert-driven series featuring a trusted Black physician addressing common vaccine concerns, what to weigh when deciding, and how to find a doctor you trust for your family's care.
- A series of 3–4 vaccine-focused videos
- Optional sponsor pre-roll integration
- Lives within the Resource Center amid complementary content
Market Research — Consumer Polls
BlackDoctor's proven track record with polls and surveys delivers critical insight from a captive, engaged audience — co-developed with the sponsor.
- Custom polling questions on vaccination
- Results provided on a regular basis
- Polls may be refreshed quarterly
Community Events
The program lives beyond the screen — church-based patient education with Choose Healthy Life and virtual townhalls led by Cobb Institute physicians.
- On-site education, screenings, and Q&A with HCPs
- Live virtual townhalls and community conversations
- Sponsored panels and branded wellness activations
Expert Explains — trusted Black physicians on camera, answering the questions that matter most.
Community events — church-based education and townhalls that bring trusted guidance directly to the people who need it.
Built on trusted partners
Community trust, earned together.
BlackDoctor
Platform & Storytelling
For two decades, BlackDoctor has reached millions with trusted, culturally relevant health information — the digital home of this Resource Center.
Choose Healthy Life
Community & Faith Network
Mobilizing Black churches as trusted hubs for patient education, screenings, and on-the-ground vaccine conversations.
The Cobb Institute
Medical Experts & HCPs
Providing the physicians and healthcare professionals who lead our townhalls, answer questions, and ground every resource in science.